Tara Energy

Updated on August 31, 2026

Founded in 2002, Tara Energy has served several hundred thousand residential and commercial customers across Texas. The company offers fixed-rate electricity plans that may help protect against market price swings, along with tools that make managing your account simple. Customers can access their account through the Tara Energy mobile app or online portal, plus receive weekly usage emails to help track and manage energy costs.

Compare Tara Energy Electricity Rates
866-534-4198

Tara Energy Electricity Rates

*All rates above are accurate as of 08/31/2026 for zip code 77056 based on 1,000 kWh of usage. Rates may have changed since this date. For the most up-to-date rates in your area, please enter your zip code. You can obtain important standardized information that will allow you to compare this product with other offers. Contact the respective provider.

Tara Energy Electricity Plans

Tara Energy offers both residential and business electricity plans. Its offerings include:

Basics

There’s no need to overcomplicate electricity decisions. You can embrace simplicity with this easy-to-understand, fixed-rate electricity plan. There are no base charges, and you can choose to lock in your rates for up to 60 months.

Free Nights Plan

Enjoy 10 hours of free electricity daily from 9 p.m. to 7 a.m. and an affordable fixed daytime rate for other hours. This plan may suit night owls, late-shift workers, or EV drivers who charge overnight.

Simple Choice

Simple Choice is a fixed-rate electricity plan designed to keep costs predictable and billing simple. It’s a straightforward, no-frills option for customers who just want reliable power at a fair rate.

Tara Days Free

Tara Days Free provides free electricity from 9 a.m. to 4 p.m. Outside these hours, you enjoy an affordable fixed rate. It’s an excellent plan for people who work from home or who can plan to run high-energy appliances during hours of free electricity.

Sustainable Energy Initiatives

You can add a 100% JustGreen option to your Tara Energy plan for a low monthly rate. When you add this option, Tara Energy purchases renewable energy credits to balance your home’s electricity use with clean, renewable power. The number of credits purchased is equivalent to your electricity usage.

Tara Energy also offers a Excess Generation Buy Back Program. It purchases your solar panels’ excess energy at a set rate. You receive the money as a bill credit, with unused credits rolling over to the next month.

Explore more green energy plans. 

How Tara Energy Rates Compare

For the zip codes we searched, Tara Energy has both lower- and higher-than-average rates, depending on the plan. Your rates and plan offerings depend on your location and the plan you choose. Use our search below to compare electricity rates from providers in your area.

Compare Electric Providers in Texas

Enter your ZIP Code and compare electricity rates

For business rate click here

Tara Energy Reviews

Tara Energy receives mixed online reviews. While some customers are pleased with their plan and services, others complain about poor customer support, unexpected charges, and challenges in resolving issues promptly.

Positive Experiences:

"Tara Energy did me justice when it came to starting my electric service. From the beginning, their customer service was attentive and made the process quick and hassle-free. They were transparent about the plans, rates, and ensured I understood everything before signing up. My service started right on time without any issues, and the transition was smooth. I truly appreciate how they made me feel valued as a customer, and I’m confident I made the right choice with Tara Energy."

- Erica M., 2025, Google

"I had such a great experience setting up my energy service with Tara Energy, all thanks to the representative who helped me! He made the entire process quick, easy, and smooth from start to finish. He was friendly, knowledgeable, and took the time to answer all my questions without rushing. I really appreciated how patient and professional he was—definitely one of the best customer service experiences I’ve had. Thank you for making everything so simple and stress-free!"

- Michelle T., 2025, Google

Negative Experiences:

"I spent 2 hours and 20 minutes on the phone before getting my issues resolved. To be fair, I had a complex situation, but it took WAY too long to get it resolved."

- David W, 2025, Google

"Bad service. Charge more money and didn't tell the customer."

- Nova S, 2025, Google

Tara Energy Pros and Cons

Pros

Time-of-use plans available (ex: free nights)

Lower-than-average rates on select plans

Can lock in rates up to 60 months on some plans

Cons

Complaints of poor customer service

Not accredited by the Better Business Bureau

Some plans have cancellation fees.

Learn More about Tara Energy

If you have any questions about Tara Energy’s plans or services, contact its customer service at the number listed below.

Contact Tara Energy

Customer Service Phone Number and Hours:

  • 866-438-8272
  • Mon – Fri 8:00 am to 7:00 pm (CST)
  • Sat 9:00 am to 6:00 pm (CST)
  • PUCT License #10051

Tara Energy Service Areas

Tara Energy serves deregulated energy markets in Texas, such as Arlington and Corpus Christi. In these locations, customers can choose their retail electric service provider. In cities where electricity is regulated, customers must use the local utility company for service. These locations include San Antonio and El Paso.

Enter your ZIP Code and compare electricity rates

Enter your ZIP Code and compare electricity rates

For business rate click here

How to Move or Transfer Electricity with Tara Energy

You can sign up for a Tara Energy plan online by entering your zip code and selecting an available plan. Once enrolled, you can choose your service start date. In some cases, that can be as soon as the same day.

If you’d like to move your service to a new address, call Tara Energy’s customer service at 866-438-8272.

Tara Energy Alternatives

Not sold on Tara Energy? Explore other energy providers:

Compare Electric Providers in Texas

Enter your ZIP Code and compare electricity rates

For business rate click here

Tara Energy FAQs

DON'T ADD A QUESTION HERE.

DON’T ADD CONTENT HERE.

Is Tara Energy a good company?

Tara Energy is a trusted retail electric provider offering several customer-focused savings programs. These include bill credits through referrals, peak usage alerts via the Stat Rewards Program, and exclusive perks with the GoodBundle subscription.

How do I pay my Tara Energy bill?

You can pay your Tara Energy bill through your online customer portal, by dialing 866-205-1545, at a partner paystation (DolEx, BARRI Financial Group, CheckFree, MoneyGram), or by mailing your payment to Tara Energy.

Does Tara Energy have bilingual customer service?

Yes. Tara Energy can provide support to Spanish- and English-speaking customers.

Our Final Thoughts on Tara Energy

We evaluated Tara Energy based on five key criteria: plan options, uniqueness of audience, customer service, accessibility, and additional features offered to customers. Tara Energy received a score of 4.8 out of 5.

Category 1-5 Score
Plan Options 5
Uniqueness of Audience 4
Customer Service 5
Accessibility 5
Extra Features 5
Our Tara Energy Score 4.8/5